Dear [NAME],

Many of the planned Electrodata business enhancements, which have been instigated in response to our customers feedback and our ongoing business improvement proccess, are now showing promising results.

One of the areas of improvement is our customer service department, under the direction of Customer Service Manager, David Brady, we have: improved our processes; hired a new Melbourne-based service technician Rafal Krajewski who is providing better support to our customers in the South; and better product documentation.

We have also re-introduced a Product Management role within the organisation, to provide the link between marketing/sales and product development. This position is currently being filled by an ex-Alcatel employee, David Azzopardi, who will be responsible for project managing all product changes from concept through to delivery, further ensuring that Electrodata delivers products to address market needs. David will also continue with his current role of Export Business Development Management.

The next stage of our plan includes the relaunch of our QuikLog product that is specifically targeted towards the SME market. Currently we are in the process of developing a new QuikLog product version, which will be released later this year. As an incentive, we are offering you the option to buy now, at our new improved price and get a free upgrade to the new version when it’s released.

So please keep providing us with your quality feedback, so that we can continue to develop and improve our products and services.

Thank you for your continuing support.

Karl, Cecil and David and the team at Electrodata

Tel: +612 8844 9300
Fax: +612 8844 9399

Electrodata Makes Deployment Quicker!

Traditionally, Recorders were always subject to budgetary planning and sometimes constraints, now we have made that deployment process easier.

Recently we established a partnership with a finance broker KRW Partners Pty Ltd. KRW makes financing business equipment purchases easy for our customers in Australia and the Pacific Islands. Providing a full service finance brokerage, meaning that you only need to advise our sales person and we do the rest, relieving you of the hassle of the associated paperwork.

KRW can provide the best possible rates for all types of finance facilities from $2K to $20M through our affiliations with major lending institutions and smaller boutique funders. Since 1986, KRW has been assisting commercial and government entities with their financing requirements. Clients include single operator businesses, small to medium companies, multi national corporations, and government departments of all levels.

Consider these benefits

• Easy Funding - 100% financing of equipment. Equity is generally not required.
• Tax Deductibility - Rental payments are fully tax deductible whilst other facilities generate deductions via depreciation and interest.
• Preserve Credit Lines - Consider this as an additional funding source, freeing up traditional credit lines for business and investment purposes.
• Protection against obsolescence - Equipment financed via lease and rental can be upgraded and updated allowing you to take full advantage of technology improvements.
• Hedge against inflation - Unlike other business expenses such as salaries, finance payments are fixed for the term of the contract, enabling you to budget effectively from year to year.

New Quiklog In The Pipeline

Requests for an update to our Quiklog software have been coming in and we have been listening. We have a new version of Quiklog on the way with a host of new features and enhancements on board. This new version features better control of the sound resources, new interface, new licencing model, improved security and privacy + much more... Best of all, the new version will sell for less than the old version. Who could ask for anything better then that?

Keep an eye on our website for a launch date. We will, of course, be mentioning it again in the next newsletter.

Updated Website With Focus On Resellers

Some of you may have already noticed some recent changes to our website? A lot has been going on behind the scenes to give our agents and resellers more information in a timely manner. If you are an active sales or service agent and would like to gain access to this section of our web site, let us know.

Staff Profile: David Brady - Customer Service Manager

David has over ten years experience in voice recording support. He also has a background in telecommunications; information technology, broadcast audio equipment and consumer electronics. His qualifications include a Diploma in Electrical Engineering, MCSE in Windows 2000, and a Diploma in Management and Leadership in which he received the State Medal in 2000.

David started at Electrodata in May 2007 as the Customer Service Manager, having had a relationship with Electrodata for over five years as an independant installation technician and sales agent.

David understands the importance of our customer’s Voice Recorders and with the help of the team is committed to continually improving our support procedures to provide excellent Customer Service.

Read more about David and his team.