Former Macquarie Bank Executive Appointed at Electrodata

Previous Macquarie Group Executive Director, John Green has been given a call to apply his resturcturing skills in his recent appointment as CEO of Australia's prioneer in call recording, Electrodata Recorders Pty Ltd.

John previously managed Macquarie Group's team of software writers that developed financial derivative products used for risk management systems and pricing tools. John says his "Belief in the quality of Australian software products and experience managing software developers have lead to my appoint as CEO".

Since his appointment, John said he has "Promoted a more outward looking cultire, but with a focus on giving staff more responsibility and a greater sense of ownership" by employing and reshaping staff positions across the company.

Call recording is an essential requirement for emergency services, transportation, call centres and mining. Work safety, lives and money can all depend on critial phone and two-way radio conversations.

The Media Relations officer at Victoria's Emergency Services Telecommunication Authority (ESTA) Wayne Deberadi said "We recieved 1.9 million emergency calls per year". Dr. Stan Baker the owner of Electrodata Recorders said "Our recorders routinely archine and encrypt all of ESTA's sensitive emergency calls for the public's safety and security".

John says his "Vision is to lead Electrodata's proud history of pioneering the voice recording industry in Australia into new investment opportunities that will attract shareholders to participate in future growth". Exporting Electrodata's 'Advantage' and 'Experience' call recorders to South East Asia is one such opportunity.

"The company is also very customer focussed" says John, who is currently working with Cecil Triegaardt, the company's Business Development Manager to expand the customer base from Australia to the Asia PAcific Region. Electrodata Recorders Hong Kong (HK) has been established to export Electrodata call recorders and support the overseas customer base in that region.

Electrodata's Research and development division is working to move the product range forward with enhancements and adoption of new technologies. "We are actively exploring the addition of niche products that complement our product range to offer solutions across the full recording spectrum" said John.